The Gelato Bar by Chef Rachi offers authentic artisanal gelato in Bandra, Mumbai. Inspired by her love for gelato during a trip to Italy, Chef Rachi mastered the craft, creating a gelato brand loved by all ages.

For the branding, we created a warm, happy, and sophisticated identity using two mascots: Scoop, a fun and mischievous character, and Cone, the calm, supportive friend. Together, they embody the comforting nature of gelato, making it feel like a “warm hug” for every moment in life. This playful yet refined design speaks to both the artisanal quality and the joy of indulging in gelato, with the tagline, "Some Hugs are Better Served Cold."