Wakao Foods is India’s first brand focused on jackfruit-based products. Based in Goa, the brand offers sustainable, ethically sourced, preservative-free vegan foods with a year-long shelf life, promoting a better, greener future for the planet.

We developed a fun and engaging design language centered around "Jack," a jackfruit mascot that embodies the brand's playful yet sustainable ethos. Inspired by jackfruit’s rough texture and color, we incorporated textured patterns and earthy tones throughout the identity. This unique style not only highlights the benefits of vegan and meat-alternative products but also makes the brand approachable and exciting for its audience.