Crossword is a leading bookstore chain across India, with a special "Crossword Kids Club" dedicated to inspiring children aged 1-12 to develop a love for reading. Designed as a welcoming space for families and young readers, the club offers interactive activities and reading sessions to create memorable and engaging experiences with books

Crossword approached us to reimagine the Kids Club identity with an approachable, playful style. We introduced a colorful, block-inspired design, similar to LEGO, symbolizing themes of learning, building, and growth with fun illustrations and dynamic typography. This identity is approachable and easy to adapt, appealing to kids and parents alike while ensuring brand consistency across applications.